Today's packaging manufacturers face a competitive marketplace. Controlling the cost of their raw materials and labor are essential to being able to keep an edge in the market. Bringing down packaging costs involves using recycled goods where necessary. It also involves innovation in production to cut costs. Finding newer and better ways to manufacture the various packaging needed is a full time job that is pursued throughout the industry. Yesterday's methods will not always work for today's budgets. Plant managers must find material and machines to ramp up production and lower costs while keeping quality at the same standard. They must find the balance to tilt sales in their favor.